Why Should I Market On Pinterest?

Question

The most common answer we see on the web for the question: “Why should I market on Pinterest?” usually contains some  generic stats about Pinterest like, “It is the fastest growing social network”, “It gets 12 million unique visitors a month”, “Users spend more time on Pinterest than Facebook”, etc. Although these stats are true and great for Pinterest, they aren’t answering the real question, “Why should I market on Pinterest?”

At Dilly Marketing when we are considering a new online marketing avenue we go through and answer these 4 major questions:

  1. How much will it cost?
  2. How much traffic will it drive?
  3. Will the traffic buy stuff?
  4. When will it start working?

If we don’t like the answers to any of these 4 questions then we go in search of a new marketing avenue simple as that. So from our research and experience here are our answers to these 4 questions.

How Much Will it Cost?

Cost - Pinterest

Let’s face it, none of us like it but we all are limited by money in some way. If we had an endless marketing budget then perhaps this questions wouldn’t be at the top of the list. But for most companies, endless just isn’t an option. So how much will it cost?

Because there isn’t a simple one size fits all answer we dedicated an entire post to it here: How Much Does Pinterest Marketing Cost? The short answer of it though is, if you pay an agency to run a campaign for you, you will spend somewhere between $900 and $2,000 for each campaign.

It depends on a few things, like how long you want to run the campaign for and how much help you need with content creation. A campaign, though, will be completely run by the Pinterest Marketing Agency.Unlike paid ads on Google or Facebook where you pay an agency a management fee and also pay for the cost of the clicks, the cost of marketing on Pinterest is simply what the agency charges you to run the campaign.

As you compare Pinterest marketing to other methods and mediums, one of the things you will like is the lack of added costs to run a campaign. It’s not uncommon to see the cost-per-visitor between $0.10 and $0.50.

How Much Traffic Will It Drive?

Traffic - Pinterest

Again, there is no set numerical answer that can be given for every website because each site, industry and campaign is different. That being said, on all the campaigns we have done we have seen a click through rate between 20 and 50%. That means if a campaign gets 20,000 pins/repins (which is a common result) then the campaign could send between 4,000 and 10,000 visitors to the site.

Will The Traffic Buy Stuff?

Shopping - Pinterest

We have seen Pinterest traffic purchase, sign up for newsletters and have a high number of pageviews per visit (10 pages + per visit) We are not the only ones seeing these results too. Here is a little promo video we did up that has some great stats on traffic from Pinterest:

 

 

For more information on the traffic quality of Pinterest check out this post: Pinterest Traffic: Worth It Or Worthless?

When Will It Start Working

Time - Pinterest

Pinterest traffic usually looks like this:

traffic graph

 

A large burst of traffic the first month of the campaign and then reoccurring residual traffic for the following 4 or 5 months after the marketing work is done. The exciting part about Pinterest is that you can start seeing traffic the first week of the campaign. Unlike SEO where you have to dump money in for 6 months to a year before you see much of a change in traffic, Pinterest traffic starts to come on day one of the campaign.

If you were to run campaigns each month for Pinterest then traffic would really begin to build because you would have the large burst from the new campaign occurring on top of the residual traffic still coming in from the previous month’s traffic.

Conclusion

Before we became a Pinterest Marketing company we researched out the answers to those 4 questions and these answers blew us out of the water. We knew there was a lot of potential with Pinterest and we only saw that potential grow as we tested ideas. It was these answers that convinced us to start Dilly Marketing, we knew we could really help businesses achieve their goals with Pinterest services.

If you don’t know if Pinterest will be a good fit for your business find out here: Should I be Using Pinterest For Business Marketing? It quickly walks you through a few questions that can help you decide.  If you still have doubts or questions, get in contact with us. We would love to talk with you.

 


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Comments

  1. Anna Bennett says:

    What type of campaigns did you run that would cost $900-$2,000 as you mentioned in this article? Thanks.

    • Rachel Perry says:

      These campaigns are content campaigns. So generally what it consists of is generating an idea for a share-able piece of content, creating the content image and text, creating the landing page for the content and then spending a month marketing the content on Pinterest to gain repins and traffic. The campaigns typically last 4 to 6 weeks.

  2. Remembering to comment on interesting pins is the key . People think that if they just post content that people will come. It isn’t unlikely, but remembering that Pinterest is still a SOCIAL network will catch new users attention.
    http://www.socialbakers.com